Web design Articles — Atticus Li

Atticus Li

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Web design

Articles exploring web design through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

cognitive load Apr 7, 2026 8 min read

Cognitive Load Theory Applied to Web Design: Why Your Users Can't Think and Click

Cognitive load theory explains why complex web pages fail. Learn how to reduce mental effort in digital interfaces so users can act instead of overthinking.

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cognitive load Mar 28, 2026 9 min read

Cognitive Load Theory Applied to Web Design: Why Your Users Can't Think and Click

Apply cognitive load theory to web design and understand why overwhelming users' working memory kills conversions. Learn to reduce extraneous load while supporting meaningful decision-making.

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